Keswick Sparkles as Lake District Hotels Hosts First-Ever LED Drumming Parade

Keswick’s streets were aglow with festive cheer on Monday, 23rd December, as Lake District Hotels hosted their first-ever LED Drumming Parade. The event, headlined by the world-renowned SPARK! LED drummers, drew an impressive crowd of more than 3,000 locals and visitors, creating a truly magical start to the Christmas celebrations.

The parade began in Keswick’s Market Square with a dazzling performance by SPARK! LED drummers. They were joined by local street performers Bjamba, Keswick dance groups MG Dance Academy and Janet Jones Dance School, and children from Keswick Scouts. Essential support from Keswick Rotary Club and Keswick Lions ensured the event ran smoothly, guiding spectators along the route.

The procession wound through the town centre towards Hope Park, captivating onlookers with surprise performances along the way, adding a sense of magic to the evening.

Lake District Hotels, a family-owned hotel group, has long been committed to supporting the local community. The LED Drumming Parade was not just about festive cheer—it was also an opportunity to give back. Proceeds from the evening were donated to Keswick Youth Centre Services (KYCS), the group’s chosen Charity of the Year for 2024. KYCS representatives joined the parade, with children collecting donations along the route. Together with mulled wine sales from the group’s town-centre hotels—Inn on the Square, the Skiddaw Hotel, and the King’s Arms—the event raised over £1,000 on the night, adding to an already impressive total of more than £5,000 raised by the hotel group for KYCS so far.

Dani Hope, director of Lake District Hotels, shared her enthusiasm: “I’m absolutely over the moon with how the LED Drumming Parade turned out. It was amazing to see so many people come together to make it a success—everyone from the performers and volunteers to the spectators who turned up on the night. The atmosphere in Keswick was incredible, with lights, music, and so much energy filling the streets. We’re so grateful for the support of everyone who helped bring this event to life. It’s also brilliant to know we’ve been able to raise awareness and funds for KYCS, a cause that’s so important to our community.”

The LED Drum Parade was a free event open to all, and Lake District Hotels extends heartfelt thanks to everyone who attended and supported the cause. If you’d like to contribute to Keswick Youth Centre Services, you can Donate Here